Are You Marketing EFFECTIVELY?

Marketing to the Federal Government is entirely different from marketing to consumers

  • The Government’s reasons for buying are very different from those of consumers and corporations
  • The Government’s procedures for making a decision to buy are very different from those of consumers and corporations
  • The value the Government seeks is significantly different from those of consumers and corporations
  • The amount the Government will expend on a single contract is far larger than that of most of the spending by consumers and corporations

MarketingAs a Government contractor, you have many competitors who choose to do no marketing or spend money on marketing that contributes nothing to Revenue Growth.

The good news is that you can have a small marketing budget that very directly helps your firm win new contracts and achieve your strategic objectives.

We can help.

ClientView collaborates very closely with your team to create your image as a market leader and obvious best choice in your market niche. Our services range from analyzing your Government customers’ view of value and why they award contracts to creating your firm’s compelling messages to developing web content.

Learn More — download our Marketing brochure

See a list of ClientView's Marketing services

CV Marketing Services

Choose one, two, five … or all. You decide how CV can best help you win.

  • Annual Marketing Plan
  • Website content development
  • Analyses of customers’ view of value and why they award contracts
  • Market Surveys
  • Compelling marketing message
  • Persuasion techniques
  • Guidance and templates for …
    • Customer database
    • Key Customer Management Program
    • Customer Communications Program
    • Trade show materials
    • Sales Plan
    • Directory formats
      • Consultant Directory
      • Competitor Directory
      • Customer Directory
  • Training
    • Value Delivery
    • Strategy
    • Compelling message development
    • Persuasion techniques
    • Integrated Business Development continuum: Strategy to Contract
    • Performance