You’re a good proposal writer. You’ve been trained, understand the process, know how to analyze an RFP and organize your response, and can turn your SMEs’ input into compelling proposal language. So when the VP of Marketing drops an RFP for an oral proposal on your desk, you’re not worried – ‘No big deal – I’ll just write the proposal in PowerPoint slides instead of Word.’ You soon find out it’s a bigger deal than you thought.
Oral proposal development is intrinsically different than written proposal development. You’ll need to convey your message even more succinctly than ever and be engaging enough to hold your audience’s attention – sometimes for up to two hours. But, be assured, once you learn the right technique and practice it a few times, developing effective oral proposals becomes as familiar as riding the proverbial bike. CV’s POP process provides the training wheels:
- Plan … the number of slides – more important than you think: oral proposal requirements typically include a time limit, and time limits naturally determine how many slides you can present comfortably and effectively.
- Organize … the slide templates – your presentation includes title slides, transition slides, and content slides. Since each of these is uniquely designed, you’ll need an experienced graphic artist. Organize the critical template, the content slide, to present your Key Point (in the title), Evidence (in the body), and Take-Away (in the footer).
- Practice … again and again – Mark Twain once said “It usually takes me more than three weeks to prepare a good impromptu speech.” This is new to your proposal process, and, truth be told, you’re probably not as great a writer as Mark Twain. Don’t underestimate the importance of practice.
We’ll provide more details about each POP process phase in subsequent blogs, so check back.
Can’t wait? Give CV a call – we’ll help your oral proposals ‘pop’ so Government evaluators clearly see … and hear … your value.