Oral Proposals: Presentations that POP

Part 2 – Planning Your Slides

Last November we blogged about CV’s approach to oral proposal development – how our Plan, Organize, Practice process makes your presentations POP. In this blog, we expand upon the Plan phase.

Typically, your PowerPoint Slides serve as your oral proposal’s official record. So, it’s essential they convey your skills, capabilities, and understanding, and, most importantly –establish that your company is the superior choice for the bid.

It’s tempting to just jump right in and start adding content to Slides. This haphazard approach doesn’t work; in our experience, THE most important part of your Slides is the Annotated Outline. Slides must be prepared as thoughtfully as the traditional narrative in a written proposal, perhaps even more so, creating two challenges:

  1. Balancing graphics and text to catch your audience’s eye during the presentation and still leave behind an effective written record of your message.
  • A Slide that contains all text and looks like a large paragraph misses the point entirely and causes your audience to lose interest.
  • A Slide that looks beautiful yet says nothing won’t leave any lasting impression or convey sufficient information from which the evaluators can draw useful conclusions.
  1. Estimating the number of Slides you can effectively present because Oral proposals are always time limited – and time limits naturally determine how many Slides you can effectively present.
  • Estimate that you’ll spend 2-3 minutes per major content Slide. In a 60-minute presentation, that offers approximately 24 – 26 content slides. You should also add slides for Title, Table of Contents, Section Transitions and a Wrap-Up/Summary, resulting in a total of 30-32 slides.
  • Keep in mind that transitions between Slides and between Presenters takes up actual time and count against your time limit – so minimize them.

Need help preparing that balanced annotated outline with the right number of Slides?
Call us – we can help.

And check back: in subsequent blogs we’ll detail the Organize and Practice phases of our POP process.

Comments are closed.