Nothing is more expensive than a missed opportunity. Except, of course, pursuing the WRONG opportunity – that is a far costlier mistake.
Recognizing which opportunities to pass on is as important a skill as any in your business development (BD) approach. Unfortunately, it is common practice to sift through opportunity announcements looking for requirement descriptions that most closely align with organizational capabilities. I say “unfortunate” because this path usually leads to writing many proposals pursuing opportunities with a low probability of win (Pwin). Without a proper assessment, Pwin is unknown (at best) AND often falsely assumed to be high based solely on the alignment of organizational ability with the published requirements. Ability to meet the job requirements is where many assessments start, but it’s much more important to know IF you can win. Continue reading “Take a Critical Assessment of the Opportunity” »
We have all felt the intense pressure of a proposal deadline, when we will do just about anything to get a proposal submitted on time. Every requirement and statement of work item outlined in the RFP must be met for the proposal to be acceptable to the customer. During these times of high stress, it is tempting to say, “Just tell them we can do it – we’ll worry about that later if we win,” even if you have no capability or experience in a critical area. Trying to develop a new capability while under contract to deliver it is much like building an airplane in the air — risky business! Continue reading ““We’ll Worry About That Later If We Win”” »
Many of us who grew up with Dr. Seuss will recall this line from ‘Horton Hatches the Egg’ and know that we need to be careful when making promises. The simplest childhood lessons still apply in adulthood – including when you submit a proposal seeking a federal contract or grant. Continue reading ““I Meant What I Said and I Said What I Meant. An Elephant’s Faithful One-Hundred Percent!”” »
Part 2 – Planning Your Slides
Last November we blogged about CV’s approach to oral proposal development – how our Plan, Organize, Practice process makes your presentations POP. In this blog, we expand upon the Plan phase.
Typically, your PowerPoint Slides serve as your oral proposal’s official record. So, it’s essential they convey your skills, capabilities, and understanding, and, most importantly –establish that your company is the superior choice for the bid. Continue reading “Oral Proposals: Presentations that POP” »
It is important to stand out. It is necessary to demonstrate your unique qualifications. It is vital to show that your company deserves the bid because you can supply something superior — something DIFFERENT than the rest. But, not so different that your proposal alienates its evaluators.
RFPs are released in order to locate a company that can best fulfill a need, i.e., a product or service that is outside the bounds of a given Government agency’s capabilities, so most sections of your proposal are devoted to selling your company’s distinctive offerings. Yet, there is one section that is your opportunity to strike a necessary chord of familiarity: the Management Volume. Continue reading “Going With the Flow(chart): Aligning with the Customer’s Organization” »