The Value of Government Debriefs
I was in a meeting with a client the other day. A heated discussion developed around a particular feature in their latest product and how we should design it for the user. No one around the table had a good answer. I remembered that a recent contract debrief from the Government addressed that very issue. Once we reviewed the debrief, we knew which path to take.
Has this ever happened to you? Please share your experiences.
Features and Benefits – Don’t Just Tell…Sell
Writing a proposal is like telling a story – a story about how your solutions to the Government’s problems are better than your competitors in a way that matters to the Government.
The key phrase in that sentence is “in a way that matters to the Government.” You may be able to tell a good story, and even ghost your competition, but unless your story “matters to the Government” it won’t matter at all.
So how do you that?
Continue reading “Features and Benefits” »
Put it in writing
Sooner or later, all Government Contractors will be faced with a situation like one of these:
- Your government client wants you to do something you consider out of scope
- You’re under contract and come across a circumstance you didn’t anticipate and need to deviate from the scope of work
- Your bid / proposal made assumptions that you later determined to be incorrect and you find out after award
Continue reading “Put It In Writing” »
Complying with Proposal Requirements – So Easy a Kindergartener Can Do it, Right?
The famous “Everything I Need to Know I Learned in Kindergarten” is a list of simple, common-sense “rules” for leading a successful life … one of which is “Follow Directions.” Seems easy enough, something we all can do and have done (just ask anyone who uses Google Maps).
In the proposal world, “Follow Directions” takes the form of “Be Compliant” – and the majority of companies for whom I’ve consulted always agree, in theory, that organizing the proposal according to RFP Sections L&M is non-negotiable. So I go along my merry way and prepare an annotated outline that does just that. Nine times out of 10, during the course of proposal development, that outline morphs mysteriously – a slight change here, another there – and we’re fixing non-compliance issues discovered by Red Team or Gold Team reviewers at the 11th hour.
Continue reading “Complying with Proposal Requirements” »
Color Blind: Conducting Valuable Proposal Reviews
My 12-year-old son recently overheard a conversation I was having with a Client and asked “Mom, what’s a Red Review?”
Me: “It’s a process in which a bunch of people who didn’t write the document read it and comment on whether the people who did write it, wrote it well.”
My son: “Why is it ‘red’ though?”
Me: “The color indicates the level of the review, how far along the document should be developed. ‘Red’ means all sections should be written and graphics included – kind of near final.”
And then I chuckled to myself … “And this one is NOT ‘Red’ ready.”
Continue reading “Color Blind: Conducting Valuable Proposal Reviews” »
Follow the RFP Rules
Recently I was discussing a Compliance Review we conducted for a client on a draft proposal.
We typically use a ‘traffic light’ system to code our assessments – Green for compliant, Yellow for Close But Needs Work and Red for Fix This or Be Disqualified. The assessment also provides specific guidance on how to fix or improve the non-compliant section.
Compliance is an interesting topic because it’s the details that get you thrown out. Compliance can have one or both of the following: (1) a Binary Component and/or (2) an Objective Component. Continue reading “Follow the Rules” »
The Cause of Bad Proposals?
Imagine you are the CEO reporting to your Board of Directors at next quarter’s Board Meeting and you present the following:
“During the past three months Vague and Foggy, Inc. invested in four lots of lottery tickets at $10,000 each. We bought 10,000 tickets for a total of $40,000 and thought we had a very good chance of winning more than $3M. However, to date we have only won $3.00 on one ticket. Therefore, next quarter we plan to invest in six lots to improve our chances of winning.” Continue reading “The Cause of Bad Proposals?” »
Has anyone noticed that the Government’s Past Performance (PP) citation requirements are becoming more and more stringent – tying the Contractor’s hands by forcing use of templates and in specifying incredibly detailed Section M evaluation factors? Continue reading “Subcontractors – Friends or Foes?” »
After more than 40 years of leading, and consulting to, Government contractors, I continue to be puzzled by the common practice of a good firm submitting bad proposals. In this context a Bad Proposal is a proposal that will very obviously lose. This seems to be a bad disease and somewhat contagious. Continue reading “Good Firms and Bad Proposals” »